Check this out,
This is from FoodIndustry.com –
"Consumer health trends are the danger to everyone involved in the fast food industry today. It remains to be seen what effect this may have on the Burger Kings and McDonald’s’ in the long-term, especially with negative publicity such as the US film ‘Super-Size Me’."
Always look to the industry groups and their comments for admittance about the quality of a particular industry sectors food.