When our founder, Performance Coach and Lifestyle Entrepreneur John Allen Mollenhauer, discovered a new food breakthrough, it didn’t come from a sports nutrition aisle or from the local Vitamin Shoppe or GNC. It came from the most unexpected place he could have imagined – an unusual visit to a drugstore. This was the “aha moment” for Nutrient Rich Superfood Infusions.
Was there a larger trend behind this amazing discovery? Absolutely! It’s the whole idea of tasty food in a flexible pouch or squeeze pack.
Pouches containing pureed or liquefied food first disrupted the most obvious market—baby food. Pouches were ideally designed for infants who don’t yet have teeth or coordination with utensils and who have a natural affinity for the nipple spout. The pouches were so successful that soon products were made for toddlers and younger children. And now pouches are being aimed at adults who want a fast, healthy, portable, great tasting food on the go.
But adults don’t want “adult baby food,” or baby food gone badass. They want sophisticated ingredients like pomegranate and chia seeds, savory flavors beyond fruits and vegetables, and nutritional components suited for adults. And busy adults are seeking simpler lifestyles; nowhere is that more appreciated than with a great tasting, credibly healthy, and convenient way to fuel and nourish your body when you’re in a rush.
Beyond the essential delivery of whole, plant-based, nutrient-rich superfoods, the trend of the pouch is as much about the authentic foods they deliver as it is about the flexible packaging itself. Pouches lend themselves to a wide array of life situations when you just don’t have the time to sit down for a meal. Whether on a bike, on a hike, in between meetings or games at a tournament, the flexible pouch can be a major player in your life.
We live on-the-go lives, whether that’s engaged on a device or in service to others. And while this does not preclude the idea that one can make quick and easy meals, a large percentage of the time consumers require a way to fuel their body on the go. And that’s where the new Nutrient Rich Superfoods is focused. We provide great-tasting organic natural food products in the most convenient ways for consumers so they can maximize their energy to look, feel and perform at their best. Foods that provide what you need, no significant amount of what you don’t, and are in as close to their natural state as possible. This way, what you eat works for you; not against you, the way it does for so many people who default to nutrient poor foods when they don’t have the time or energy to make better choices.
What makes Superfood Infusions unique?
- Double the size of all other squeeze packs, but not double the cost!
- Contain 2 servings.
- Last up to 24 hours opened, for when you need an infusion.
- Have no added sugar.
- Only the sugar of about 1-large apple per pack and you need at least one fruit per day!
- Have 4 grams per protein per squeeze pack.
You can learn more about Nutrient Rich Superfoods here.